ÀJỌ — “togetherness, unity,” a collective belonging.
A collective of stories, style, and shared love between pets and their people.

ÀJỌPAW was created to tell a different kind of pet story, one where culture, design, and companionship meet.
We believe our pets are part of how we express who we are; our homes, our rituals, our joy. Yet, in the world of pet lifestyle and design, so many stories, especially from diaspora and BIPOC communities, are missing.

We exist to change that through products and stories that reflect a fuller picture of modern pet life. Because identity isn’t just human. It’s shared.

Our work is rooted in creativity, not categories. We find beauty in small routines — morning walks, shared spaces, the quiet rhythm between a human and their pet.

We are almost ready
to launch

But First, a Little Riddle for You...

I am something

We gather tales, textures, and time
Of the village – young, old, and wise
What is home, without the ones who wait?
For shelter is hollow without our fearless kin
So we thread them through memory’s loom
Our ode to companions
To never be without
Through tales, textures, and time

Our Mission

Afro-Luxe for Pets:
To create culturally-rooted, design-forward, and earth-conscious pet products that center Afro-diasporic identity, joy, and love, while making pet care and welfare more accessible to underserved communities.

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Join the ÀJỌ Circle

A new kind of belonging begins here.
Our community of design lovers, storytellers, and pet people

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